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課程名稱 |
數位新聞學研究
Digital Journalism Studies |
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開課學期 |
110-2 |
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授課對象 |
社會科學院 新聞研究所 |
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授課教師 |
林照真 |
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課號 |
JOUR7096 |
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課程識別碼 |
342 M3120 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期二2,3,4(9:10~12:10) |
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上課地點 |
新聞308 |
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備註 |
限學士班四年級以上
總人數上限：15人
外系人數限制：5人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1102JOUR7096_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
1.數位新聞無所不包，本課程會根據時勢發展，選擇特定議題進行研究。
2.本學期因應國際跨國平台與全球新聞媒體間的談判論戰，將以「平台」為研究主題，並與同學一同觀察全球與台灣新聞媒體與平台協商議價的實際過程。
2.本學期設定平台研究為課程主題後，所有文獻都扣緊平台而來，同學要寫的小
論文也須為平台有關。
3.本課程鼓勵同學透過文獻閱讀，掌握數位時代的新聞與資訊發展相關現象。
4.本課程鼓勵同學觀察國內相關現象，進行本土的經驗研究。
5.本課程鼓勵同學練習論文撰寫、評論與投稿，以增進與論文創作能力。
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課程目標 |
1.本課程在於訓練同學結合理論與實務，進行經驗性研究，藉此真正理解當代數
位新聞傳播議題。在今年設定的「平台研究」議題中，將帶領同學認識與了
解全球與國內的相關平台現象、新聞媒體與平台談判協商情形。
2.本課程希望同學能從文獻閱讀中吸取養分，並因此強化理論思考能力。
3.本課程希望同學能活用相關知識，對平台有更深刻的認識。
4.本課程鼓勵同學能實際應用閱讀的文獻，並結合國內真實案例，具體產製研究論文。
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課程要求 |
1.上課出席、參與和表現：20%（加退選後，本課程不接受停修要求）.
2.請準時上課。曠課一次，上課成績扣25%；上課遲到超過二十分視為曠課；若有狀況不能
上課時，請直接聯絡林照真，不要任意請同學轉達。
3.平時論文研讀：40%（修課同學每週從上課大綱中研讀兩篇論文，並撰寫成書面報告，於課前最近的週日晚上12:00前寄到林照真信箱，並進行報告與討論）
3.期末論文（以個人為單位）：40%。作業遲交以零分計。
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預期每週課後學習時數 |
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Office Hours |
另約時間 備註： 請同學隨時來信約時間：carolinelin@ntu.edu.tw |
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指定閱讀 |
本課程每週列出的文獻，皆為指定閱讀。 |
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參考書目 |
本課堂之參考書目，將由同學自第十週後，每週提供三篇，以作為同學個人撰寫論文所用。 |
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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第1週 |
2/15 |
課程介紹：認識平台研究，了解目前全球新聞產業與平台議價情形。 |
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第2週 |
2/22 |
2月22日（&Ted1）：全球新聞媒體和平台協商議價（第一篇為必讀，其他任選二篇）
1.Flew,T., & Wilding, D.(2021). The turn to regulation in digital communication: The ACCC’s digital platforms inquiry and Australian media policy. Media, Culture & Society, 43(1), 48-65.
2.Wardell,J.(2021, January 11). Australian competition watchdog warns Google, Facebook laws are just the start.Reuters. Retrieved from
https://www.reuters.com/article/us-australia-facebook-google-idUSKBN29H11I
3.Cave, D.(2021, February 17).Google Is Suddenly Paying for News in Australia. What About Everywhere Else? The New York Times. Retrieved from
https://www.nytimes.com/2021/02/17/business/media/australia-google-pay-for-news.html?
4.Baier, J.(2021, March 31). Why Google and Facebook pay for news in Australia, and how the U.S. might follow. Media File. Retrieved from
http://www.mediafiledc.com/us-could-allow-news-distribution-fees-for-google-facebook/
5.Filloux, F.(2020, December 7 ).Did Google and Facebook kill the media revenue model? Monday Note, Retrieved from https://mondaynote.com/did-google-and-facebook-kill-the-media-revenue-model-7aa86c425c4a
Ted1（所有同學上課前看完後，由○○○同學帶領同學討論）
科技平台：
1.Pariser, E.(2019, July).What obligation do social media platforms have to the greater good?
Retrieved from
https://www.ted.com/talks/eli_pariser_what_obligation_do_social_media_platforms_have_to_the_greater_good
2.Tai, Q.(2020. October). TikTok, Instagram, Snapchat -- and the rise of bite-sized content. Retrieved from
https://www.ted.com/talks/qiuqing_tai_tiktok_instagram_snapchat_and_the_rise_of_bite_sized_content
3.Klaszus, J,(2018, June).The case for quiet journalism. Retrieved from https://www.ted.com/talks/jeremy_klaszus_the_case_for_quiet_journalism |
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第3週 |
3/01 |
3月01日（&Ted2）：平台與新聞民主
1.Brake, D.R.(2017). The invisible hand of unaccountable algorithm: How Google , Facebook and other tech companies are changing journalism. In J. Tong and S.H.Lo(Eds.),Digital technology and journalism, (pp.25-46). London, UK: Palgrave Macmillan.
2. Martin, F. (2019). In the suicide forest: How social media news sharing is affecting news journalism. In F.Maryin., & T. Dwyer(Eds.), Sharing news online: Commendary cultures and social media news ecologies(pp. 1-20). ebook. Palgrave Macmillan.
3.Coster, H.(2021, Jun 10 ).Google, Facebook pledged millions for local news. Was it enough? Reuters. Retrieved from
https://www.reuters.com/business/media-telecom/google-facebook-pledged-
Ted2（所有同學上課前看完後，由○○○同學帶領同學討論）
通論：
1.Galloway, S.(2017, October).How Amazon, Apple, Facebook and Google manipulate our emotions. Retrieved from
https://www.ted.com/talks/scott_galloway_how_amazon_apple_facebook_and_google_manipulate_our_emotions
2.Tufekci, Z.(2017, September).We're building a dystopia just to make people click on ads. Retrieved from
https://www.ted.com/talks/zeynep_tufekci_we_re_building_a_dystopia_just_to_make_people_click_on_ads
3.Pariser, E.(2011, March). Beware online “filter bubbles”.
Retrieved from
https://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles |
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第4週 |
3/08 |
3月8日（&Ted3）：平台與廣告
1.Graham, R. (2017). Google and advertising: Digital capitalism in the context of Post-Fordism, the reification of language, and the rise of fake news. Palgrave Communications, 3(1), 1-19.
2.Hwang, T.(2020). Subprime attention crisis: Advertising and the time bomb at the heart of the internet. Ebook. Chapter4.
3.Franz, M.M., Fowler, E.F., Ridout, T., & Wang, M.Y.(2020). The issue focus of online and television advertising in the 2016 presidential campaign, American Politics Research, 48(1), 175–196
Ted3（所有同學上課前看完後，由○○○同學帶領同學討論）
1.Godin, S.(2007, May 18). How to get your ideas to spread. Retrieved from
https://www.youtube.com/watch?v=xBIVlM435Zg&ab_channel=TED
2.Nguyen, D.(2017, October). What makes something go viral? Retrieved from
https://www.ted.com/talks/dao_nguyen_what_makes_something_go_viral |
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第5週 |
3/15 |
3月15日（&Ted5）：權力與平台
1. Cozzolino, A., Corbo, L., & Aversa, P.(2021). Digital platform-based ecosystems: The evolution of collaboration and competition between incumbent producers and entrant platforms. Journal of Business Research, 126, 385-400.
2.Gillespie, T.(2010). The politics of ‘platforms’. New Media & Society, 12(3) , 347–364.
3.Naughton, J.(2018). Platform power and responsibility in the attention economy. In M. Moore & A.D. Tambini(Eds.), Digital dominance: The power of Google, Amazon , Facebook and Apple (pp.371-395). London, UK: Oxford University Press.
Ted4（所有同學上課前看完後，由○○○同學帶領同學討論）
科技與極端政治
1.Green, Y.(2018, April).How technology can fight extremism and online harassment
Retrieved from
https://www.ted.com/talks/yasmin_green_how_technology_can_fight_extremism_and_online_harassment
2.Eisenstat, Y.(2020, August).Dear Facebook, this is how you're breaking democracy
Retrieved from
https://www.ted.com/talks/yael_eisenstat_dear_facebook_this_is_how_you_re_breaking_democracy
3.Galante, L.(2017, April ).How (and why) Russia hacked the US election
Retrieved from
https://www.ted.com/talks/laura_galante_how_and_why_russia_hacked_the_us_election |
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第6週 |
3/22 |
3月22日（&Ted5）：平台與演算法
1.Bossio, D.(2017). Big data, algorithms and the metrics of social media news,
Journalism and Social Media, 89-109
DOI 10.1007/978-3-319-65472-0_5
2.Gillespie, T. (2014). The relevance of algorithms. In T. Gillespie, P. Boczkowski,
& K. A. Foot (Eds.), Media technologies: Essays on communication, materiality,and society. (pp. 167-193). Cambridge, MA: MIT Press. Retrieved from http://citeseerx.ist.
psu.edu/viewdoc/download?doi=10.1.1.692.3942&rep=rep1&type=pdf.
3.Mihailidis, P.( 2019). Normalizing fake news in an age of platform. In M. Zimdars & K. Mcleod(Eds.), Fake news: Understanding media and misinformation in the digital age.(pp.341-349). London, UK: The MIT Press.
Ted5（所有同學上課前看完後，由○○○同學帶領同學討論）
演算法
1.Slavin,K.(2011, July). How algorithms shape our world? Retrieved from
https://www.ted.com/talks/kevin_slavin_how_algorithms_shape_our_world?language=zh-tw
2.Malan, D.(2013, May). What’s an algorithm? Retrieved from
https://www.ted.com/talks/david_j_malan_what_s_an_algorithm
3.Tufekci, Z.(2016, June).Machine intelligence makes human morals more important
Retrieved from
https://www.ted.com/talks/zeynep_tufekci_machine_intelligence_makes_human_morals_more_important |
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第7週 |
3/29 |
3月29日（&Ted 6）：平台與注意力經濟
1.. Martin, F., & Dwyer, T.(2019). The numbers game : Social news analytics. In F.Maryin., & T. Dwyer(Eds.), Sharing news online: Commendary cultures and social media news ecologies(pp. 61-90). ebook. Palgrave Macmillan.
2Arvidsson, A.(2016). Facebook and finance: On the social logic of the derivative.
Theory Culture & Society, 33(6), 3–23.
3.Rahman, K.S., & Thelen, K.(2019).The rise of the platform business model and the
transformation of twenty-first-century capitalism, Politics & Society, 47(2), 177–204.
Ted 6（所有同學上課前看完後，由○○○同學帶領同學討論）
1.Ohanian, A.(2009, December 17). How to make a splash in social media. Retrieved from
https://www.youtube.com/watch?v=tPgQsv2KPwc&ab_channel=TED
2.Allocca, K.(2001, November). Why videos go viral. Retrieved from
https://www.ted.com/talks/kevin_allocca_why_videos_go_viral#t-419586
3.Gordon-Levitt, J.(2019, April). How craving attention makes you less creative. Retrieved fromhttps://www.ted.com/talks/joseph_gordon_levitt_how_craving_attention_makes_you_less_creative |
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第8週 |
4/05 |
4月05日：放假（第一次提出書面主題） |
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第9週 |
4/12 |
4月12日（&Ted7）：平台分享新聞的商業模式
1. Martin, F. (2019). The business of news sharing. In F.Maryin., & T. Dwyer(Eds.), Sharing news online: Commendary cultures and social media news ecologies(pp. 91-128). ebook. Palgrave Macmillan.
2. Bednarek,M.(2019). The language and news values of ‘most highly shared’ news. In F.Maryin., & T. Dwyer (Eds.), Sharing news online: Commendary cultures and social media news ecologies(pp. 157-188). ebook. Palgrave Macmillan.
3. Dwyer, T., & Martin, F.(2019). The future of journalism in a sharing ecology. In F.Maryin., & T. Dwyer (Eds.), Sharing news online: Commendary cultures and social media news ecologies(pp. 285-304). ebook. Palgrave Macmillan.
Ted 7（所有同學上課前看完後，由○○○同學帶領同學討論）
資料
1. Myrstad, F. L.(2018, September).How tech companies deceive you into giving up your data and privacy. Retrieved from https://www.ted.com/talks/finn_lutzow_holm_myrstad_how_tech_companies_deceive_you_into_giving_up_your_data_and_privacy
2. Lanier, J.(2018, April). How we need to remake the internet? Retrieved from
https://www.ted.com/talks/jaron_lanier_how_we_need_to_remake_the_internet |
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第10週 |
4/19 |
4月19日（&Ted8）：臉書政治廣告
1.Auter, Z,J. & Fine, J.A.(2016). Negative campaigning in the social media age: Attack advertising on Facebook. Polit Behav, 38, 999–1020
2. Hughes, A.(2018). The theory and the practice of political advertising. In A. Huges(Ed.), Market driven political advertising: Social, digital and mobile marketing, (29-60), London, UK: Palgrave Macmillan.
3. Huges, A.(2018).Weapons of mass consumption: Social and digital media
in political campaigns. In A. Huges(Ed.), Market driven political advertising: Social, digital and mobile marketing (61-78). London, UK: Palgrave Macmillan.
Ted8 （所有同學上課前看完後，由○○○同學帶領同學討論）
臉書政治廣告
1. Cadwalladr , C.(2019, April ).Facebook's role in Brexit -- and the threat to democracy. Retrieved fromhttps://www.ted.com/talks/carole_cadwalladr_facebook_s_role_in_brexit_and_the_threat_to_democracy
2. Betts, A.(2016, June).Why Brexit happened -- and what to do next. Retrieved fromhttps://www.ted.com/talks/alexander_betts_why_brexit_happened_and_what_to_do_next |
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第11週 |
4/26 |
4月26日（&Ted 9）：平台與監理
1. Strowel,A., & Vergote, W.(2019).Digital platforms: To regulate or not to regulate? Message to regulators: get the economics right first, then focus on the right regulation. In B. Devolder (Ed.),The platform economy : unravelling the legal status of online intermediaries (pp.3-30).Cambridge, UK: Intersentia.
2.Picard, V. (2020).Confronting the misinformation society: Facebook’s”fake news” is a symptom of unaccountable monopoly power. In M.Zimdars & K. Mcleod(Eds.), Fake news: Understanding media and misinformation in the digital age.(pp.123-132). London, UK: The MIT Press.
3.Tambini, D.(2018). Social media power and election legitimacy. In M. Moore & A.D. Tambini(Eds.), Digital dominance: The power of Google, Amazon , Facebook and Apple (pp.265-293). London, UK: Oxford University Press.
連結：https://www.lse.ac.uk/law/Assets/Documents/orla-lynskey/orla-3.pdf
Ted9（所有同學上課前看完後，由○○○同學帶領同學討論）
解決方式：
1.Chehadé, F., & Freedman, B.(2018, September).What everyday citizens can do to claim power on the internet. Retrieved from
https://www.ted.com/talks/fadi_chehade_and_bryn_freedman_what_everyday_citizens_can_do_to_claim_power_on_the_internet
2.Scott,J.Z.(2019, December).Why you should get paid for your data
Retrieved from
https://www.ted.com/talks/jennifer_zhu_scott_why_you_should_get_paid_for_your_data |
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第12週 |
5/03 |
1.如何進行論文寫作
2.報告本學期撰寫主題（確定本學期主題）
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第13週 |
5/10 |
第一次論文內容報告：（報告至少研讀三篇論文或說明研究進行步驟），約定時間繳交試寫的論文。 |
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第14週 |
5/17 |
第二次論文內容報告：（報告至少研讀三篇論文或說明研究進行步驟），約定時間繳交試寫的論文。 |
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第15週 |
5/24 |
第三次論文內容報告：（報告至少研讀三篇論文或說明研究進行步驟），約定時間繳交試寫的論文。 |
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第16週 |
5/31 |
第四次論文內容報告：（報告至少研讀三篇論文或說明研究進行步驟），約定時間繳交試寫的論文。 |
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第17週 |
6/07 |
1.討論試寫的論文初稿
2.第五次論文內容報告：（報告至少研讀三篇論文或說明研究進行步驟）
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第18週 |
6/14 |
第六次論文內容報告：（報告至少研讀三篇論文與說明研究進行步驟、已完成章節） |
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第19週 |
06/21 |
1.邀請外校教授參與討論。
2.論文完成與報告：每人15分鐘報告論文。 |
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